FORM 2 - Corporate Substantial Shareholder Notice
 
Form Serial No: CS20150409000139
1. Name of listed corporation: Cowell e Holdings Inc. 
2. Stock code: 01415
3. Class of shares: Ordinary Shares 
4. Number of issued shares in class: 831,518,800
5. Name of substantial shareholder: Morgan Stanley 
6. Registered office: 1585 Broadway, New York 10036, New York, USA
7. Principal place of business in Hong Kong: No place of business in Hong Kong 
13. Exchange on which listed: New York Stock Exchange
14. Name of listed parent and exchange on which parent is listed: N/A 
15. Date of relevant event: 31/03/2015
(dd/mm/yyyy)
16. Date when the substantial shareholder became aware of the relevant event/ interest in the shares (if later): 02/04/2015
(dd/mm/yyyy)
17. Details of relevant event:
  Relevant event code describing circumstances Code describing capacity in which shares were/are held Number of shares bought/sold or involved Currency of transaction On Exchange Off Exchange
Before relevant event After relevant event Highest price per share Average price per share Average consideration per share Consideration code
Long position 108 205 28,080,000 HKD
18. Total shares immediately before the relevant event:
 Total number of sharesPercentage figure (%)
Long Position00.00
19. Total shares immediately after the relevant event:
 Total number of sharesPercentage figure (%)
Long Position51,480,0006.19
Short Position28,380,0003.41
20. Capacity in which interests disclosed in Box 19 are held:
Code describing capacityNumber of shares
205
Long position51,480,000
Short position28,380,000

21. Further information in respect of derivative interests:
Code describing derivativesNumber of shares
404
Long position0
Short position300,000
403
Long position28,080,000
Short position0
22. Further information in relation to interests of corporations controlled by substantial shareholder:
Name of controlled corporationAddress and place of incorporationName of controlling shareholder% controlDirect interestNumber of shares
Morgan Stanley Capital Management, LLC1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley100.00N
Long position51,480,000
Short position28,380,000
Morgan Stanley Domestic Holdings, Inc.1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley Capital Management, LLC100.00N
Long position51,480,000
Short position28,380,000
Morgan Stanley International Incorporated1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley90.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley International Incorporated1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley Domestic Holdings, Inc.10.00N
Long position51,430,000
Short position28,380,000
MSDW Investment Holdings (US) LLC1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley International Incorporated100.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley International Holdings Inc.1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley72.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley International Holdings Inc.1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley Domestic Holdings, Inc.10.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley International Holdings Inc.1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley International Incorporated18.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley International Holdings Inc.1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMSDW Investment Holdings (US) LLC0.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley International Limited25 Cabot Square, Canary Wharf, London, E14 4QA, Place of incorporation: UNITED KINGDOMMorgan Stanley International Holdings Inc.99.99N
Long position51,430,000
Short position28,380,000
Morgan Stanley Group (Europe)20 Bank Street, Canary Wharf, London, E14 4AD, Place of incorporation: UNITED KINGDOMMorgan Stanley International Limited100.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley Bramley Investments Limited20 Bank Street, Canary Wharf, London, E14 4AD, Place of incorporation: UNITED KINGDOMMorgan Stanley Group (Europe)100.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley UK Group25 Cabot Square, Canary Wharf, London, E14 4QA, Place of incorporation: UNITED KINGDOMMorgan Stanley Group (Europe)100.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley UK Group25 Cabot Square, Canary Wharf, London, E14 4QA, Place of incorporation: UNITED KINGDOMMorgan Stanley Bramley Investments Limited0.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley Investments (UK)20 Bank Street, Canary Wharf, London, E14 4AD, Place of incorporation: UNITED KINGDOMMorgan Stanley UK Group100.00N
Long position51,430,000
Short position28,380,000
Morgan Stanley & Co. International plcLegal & Compliance Department, 25 Cabot Square, Canary Wharf, London, E14 4QA, Place of incorporation: UNITED KINGDOMMorgan Stanley Investments (UK)100.00Y
Long position51,430,000
Short position28,380,000
Morgan Stanley & Co. LLC1585 Broadway, New York, New York, 10036, New York. Place of incorporation: USAMorgan Stanley Domestic Holdings, Inc.100.00Y
Long position50,000
Short position0

23. Further information in relation to interests held by substantial shareholder jointly with another person:
Name of joint shareholderAddressNumber of shares
Nil 
24. Further information from a trustee, or beneficiary of a trust, or a founder of a Discretionary Trust:
Names of TrustAddressStatus codeNumber of shares
Nil  
25. Further information from a party to an agreement under Section 317:
Names of other partiesAddressNumber of shares
Nil 
Total number of shares in which substantial shareholder is interested under section 317 and 318:
26. Details of person(s) in accordance with whose directions the substantial shareholder or its directors are accustomed to act:
NamesAddressRelationship Code%
Nil  
 
27. Date of filing this Form 2: 08/04/2015
(dd/mm/yyyy)
29. Number of attachments: 1