FORM 2 - Corporate Substantial Shareholder Notice
 
Form Serial No: CS20150410000258
1. Name of listed corporation: Cowell e Holdings Inc. 
2. Stock code: 01415
3. Class of shares: H Shares 
4. Number of issued shares in class: 831,518,800
5. Name of substantial shareholder: BlackRock Financial Management, Inc. 
6. Registered office: 1209 Orange Street, Wilmington, New Castle County, Delaware 19801
7. Principal place of business in Hong Kong: N/A 
13. Exchange on which listed: N/A
14. Name of listed parent and exchange on which parent is listed: BlackRock, Inc. - New York Stock Exchange 
15. Date of relevant event: 31/03/2015
(dd/mm/yyyy)
16. Date when the substantial shareholder became aware of the relevant event/ interest in the shares (if later):
17. Details of relevant event:
  Relevant event code describing circumstances Code describing capacity in which shares were/are held Number of shares bought/sold or involved Currency of transaction On Exchange Off Exchange
Before relevant event After relevant event Highest price per share Average price per share Average consideration per share Consideration code
Long position 108 HKD
18. Total shares immediately before the relevant event:
 Total number of sharesPercentage figure (%)
Long Position00.00
19. Total shares immediately after the relevant event:
 Total number of sharesPercentage figure (%)
Long Position42,800,0005.15
20. Capacity in which interests disclosed in Box 19 are held:
Code describing capacityNumber of shares
205
Long position42,800,000

21. Further information in respect of derivative interests:
Code describing derivativesNumber of shares
Nil 
22. Further information in relation to interests of corporations controlled by substantial shareholder:
Name of controlled corporationAddress and place of incorporationName of controlling shareholder% controlDirect interestNumber of shares
BlackRock Capital Holdings, Inc.1209 Orange Street, Wilmington, New Castle County, Delaware 19801, United States (Delaware, USA)BlackRock Financial Management, Inc.100.00N
Long position2,125,000
BlackRock Advisors, LLC1209 Orange Street, Wilmington, New Castle County, Delaware 19801, United States (Delaware, USA)BlackRock Capital Holdings, Inc.100.00Y
Long position2,125,000
BlackRock International Holdings, Inc.1209 Orange Street, Wilmington, New Castle County, Delaware 19801, United States (Delaware, USA)BlackRock Financial Management, Inc.100.00N
Long position40,059,000
BR Jersey International Holdings L.P.13 Castle Street, St. Helier, Jersey, Channel Islands JE4 5UT (Jersey) BlackRock International Holdings, Inc.86.00N
Long position40,059,000
BlackRock Australia Holdco Pty. Ltd.Level 26, 101 Collins Street Melbourne VIC 3000 Australia (Victoria, Australia)BR Jersey International Holdings L.P.100.00N
Long position2,342,000
BlackRock Investment Management (Australia) LimitedLevel 26, 101 Collins Street Melbourne VIC 3000 Australia (Victoria, Australia)BlackRock Australia Holdco Pty. Ltd.100.00Y
Long position2,342,000
BlackRock (Singapore) Holdco Pte. Ltd.20 Anson Road #18-01 079912 Singapore (Singapore)BR Jersey International Holdings L.P.100.00N
Long position4,677,000
BlackRock Asia-Pac Holdco, LLC1209 Orange Street, Wilmington DE 19801, United States (Delaware, USA)BlackRock (Singapore) Holdco Pte. Ltd.100.00N
Long position4,677,000
BlackRock HK Holdco Limited13th Floor, One Pacific Place, 88 Queensway, Hong Kong (Hong Kong)BlackRock Asia-Pac Holdco, LLC100.00N
Long position4,677,000
BlackRock Asset Management North Asia Limited16/F, Cheung Kong Center, No. 2 Queen’s Road Central, Hong Kong (Hong Kong)BlackRock HK Holdco Limited100.00Y
Long position4,677,000
BlackRock Group Limited12 Throgmorton Avenue. London, EC2N 2DL, United Kingdom (England & Wales, United Kingdom)BR Jersey International Holdings L.P.90.00N
Long position33,040,000
BlackRock Advisors (UK) Limited12 Throgmorton Avenue. London, EC2N 2DL, United Kingdom (England & Wales, United Kingdom)BlackRock Group Limited100.00Y
Long position800,000
BlackRock International LimitedExchange Place One, 1 Semple Street, Edinburgh, EH3 8BL, United Kingdom (Scotland, United Kingdom)BlackRock Group Limited100.00N
Long position504,000
BlackRock Luxembourg Holdco S.à r.l.6D, Route de Trèves, Senningerberg, L-2633, Luxembourg (Luxembourg)BlackRock Group Limited100.00N
Long position28,325,000
BLACKROCK (Luxembourg) S.A.6D, Route de Trèves, Senningerberg, L-2633, Luxembourg (Luxembourg)BlackRock Luxembourg Holdco S.à r.l.100.00Y
Long position28,325,000
BlackRock Investment Management (UK) Limited12 Throgmorton Avenue. London, EC2N 2DL, United Kingdom (England & Wales, United Kingdom)BlackRock Group Limited100.00N
Long position1,240,000
BlackRock Investment Management (UK) Limited12 Throgmorton Avenue. London, EC2N 2DL, United Kingdom (England & Wales, United Kingdom)BlackRock Group Limited100.00Y
Long position2,171,000
BlackRock Fund Managers Limited12 Throgmorton Avenue. London, EC2N 2DL, United Kingdom (England & Wales, United Kingdom)BlackRock Investment Management (UK) Limited100.00Y
Long position1,240,000
BlackRock Life Limited12 Throgmorton Avenue. London, EC2N 2DL, United Kingdom (England & Wales, United Kingdom)BlackRock International Limited100.00Y
Long position504,000

23. Further information in relation to interests held by substantial shareholder jointly with another person:
Name of joint shareholderAddressNumber of shares
Nil 
24. Further information from a trustee, or beneficiary of a trust, or a founder of a Discretionary Trust:
Names of TrustAddressStatus codeNumber of shares
Nil  
25. Further information from a party to an agreement under Section 317:
Names of other partiesAddressNumber of shares
Nil 
Total number of shares in which substantial shareholder is interested under section 317 and 318:
26. Details of person(s) in accordance with whose directions the substantial shareholder or its directors are accustomed to act:
NamesAddressRelationship Code%
Nil  
 
27. Date of filing this Form 2: 10/04/2015
(dd/mm/yyyy)
29. Number of attachments: